So what’s new? Nothing really, but these issues show few if any signs of being resolved in the near future. Governments intending to pressure or force people to buy EVs are going to be unpopular with millions of car users, it would seem. Woolly climate propaganda isn’t impressing many buyers.
Ipsos, the global research and insights organization, says it has uncovered the thoughts of consumers regarding BEVs, Green Car Congress reports.
These new findings are released in the second module of the Ipsos Global Mobility Navigator Syndicated Study, in which 20,000 consumers worldwide shared their opinions on alternative engines and what it would take to get them to consider one.
Ipsos says that this module helps to provide insight into why environmental concerns are not necessarily translating into BEV sales.
Todd Markusic, Vice President of Mobility at Ipsos, said the Ipsos Global Mobility Navigator Syndicated Study discovered there are three main barriers towards BEV ownership for consumers: overall cost, range and charging location stations.
The primary barrier is price, regardless of the type of vehicle in question, it is the most important factor when drivers are purchasing/leasing a new vehicle. This poses a huge hurdle for BEV manufacturers since the cost of batteries remains high and are then rolled into the asking price. Our study revealed consumers are only willing to pay up to an extra 10% more for a BEV over a similar gas/diesel version of the vehicle. However, we see once that price point exceeds 20%, consideration in the BEV option drops considerably.
—Todd Markusic
For the BEV industry to clear these hurdles, Markusic said exposure is critical.
Full report here.
via Tallbloke’s Talkshop
January 14, 2020 at 01:00PM
Iowa Climate Science Education 