By Jo Nova
Lets build an industry on a niche fashionista item where the main selling point is that it “makes the weather nicer”?
No one, bar anyone, believes China gives a toss about reducing carbon dioxide emissions, not when China burns four times as much coal as the second largest coal burning nation on Earth, and they are increasing the rate they build new coal plants. China won’t be buying our sacred Green Steel to make their own cars and bridges.
Where is this imaginary market for Green Steel?
The only “need” for Green Steel on earth is because it’s a fashion accessory at UN events, or because some people believe it can change the weather. There is no intrinsic benefit, it’s not shinier or stronger, it just has more social scoring points, or bragability if you go to inner-city upmarket arts parties. Technically, according to the experts, owning green steel will confer benefits like extending winter for a few more days a year (theoretically). I can’t see that catching on.
This is a market that the bottom could fall out of any day
In May, only 13% of UK Voters said Net Zero goals were more […]
via JoNova
July 16, 2025 at 03:46PM
