Regular readers may remember my article on smart meters a few weeks ago. In it I referred to a series of adverts on TV which proclaimed how accurate they were. Other articles such as this one and this one add to the picture. As a result I decided to complain to the ASA (Advertising Standards Authority) which is supposed to regulate adverts to ensure they are honest.

The essence of my complaint was that the smart meter ads focused on the accuracy of smart meters; however recent studies and complaints from the public have shown that the meters are unreliable and can give wildly inaccurate readings.

I have just received their response, which reads:

"We have carefully considered the points you raised but have decided that the advertising rules have not been broken on this occasion and we won’t be taking further action on your complaint. This is because we consider that the ad is likely to be interpreted as simply highlighting the perceived benefits of the smart meter (in giving up-to-date usage figures via a device that is more accessible and avoid being charged estimated bills and consequently avoid the need to submit estimated readings or wait for remuneration). We acknowledge that smart meters may not be seen as beneficial to all, and that some customers may have not had a good experience with their smart meters so far. However we consider that this is a matter of individual customer experience, and the ad itself is unlikely to exaggerate the benefits of smart meters. We therefore consider that the ad is unlikely to materially mislead customers"

You will note that they have not specifically addressed my complaint that they highlighted the accuracy of the smart meters knowing that there were serious doubts over their accuracy which even their own spokesmen acknowledged.

I have appealed the ruling as follows:

Dear Ms Marchant,
Thank you for your email detailing the outcome of my complaint. I have read it carefully and do not believe it has addressed the actual point of my complaint which was that the advertisers highlighted one particular attribute of their product – that they were very accurate. They did so knowing that their product was in fact unreliable.
Here http://ift.tt/2npn3o4 is an article which gives evidence to support my complaint. Below are relevant excerpts from the article.
"An industry insider admitted to Money Mail that suppliers are struggling to meet the deadline because smart meter technology isn’t advanced enough.
The industry is frantically working to improve the technology, but we don’t yet have solutions for all the problems. We need more time. By rushing, mistakes will happen."
In your ruling you say how you "consider that the ad is likely to be interpreted", but my complaint is specifically about the claim of accuracy. It is on that point that I believe the ad fails the objective test of not misleading the public.
Please will you address this point specifically in the light of the evidence.
Yours sincerely,
Derek Tipp

“… getting 195 countries to establish the same price on carbon would be an impossibility as each country would attempt to establish a price that would benefit itself in international trade.”

One could say two former Republican secretaries of state, Messrs. Baker and Shultz, are naive and badly informed. Their proposal for a carbon tax smacks of fools rushing in.

Their proposed carbon tax is part of a proposal by the Climate Leadership Council. This “carbon tax” is a tax on CO2 emissions, based on the supposed need to cut CO2 emissions to prevent a climate catastrophe.

Major Flaws

But, a “carbon tax” is fundamentally a bad proposal for several reasons.

First, Baker and Shultz propose to return a dividend to the poor, because it’s the poor who are hurt the most by any attempt to cut CO2 emissions. That is, the poor pay a higher proportion of their income for electricity and energy than do wealthier people. This is pie-in-the-sky reasoning, because legislators will eventually see the tax as an opportunity to increase government revenues and spending. That’s the real-world outcome of any such dividend proposal.

Second, it tries to entice the Trump administration into establishing an import tariff if other countries don’t establish a tax on carbon. This is unnecessarily confrontational, while getting 195 countries to establish the same price on carbon would be an impossibility as each country would attempt to establish a price that would benefit itself in international trade.

Third, Baker and Shultz want to begin with a tax of $40 per ton, which is higher than the Obama administration’s social cost of carbon (SCC) of $36, while proposing that a panel should review the tax in five years to see whether it should be increased.

Extreme environmentalists who clamor for cuts in CO2 emissions won’t agree to the Baker and Shultz proposal because they want money to be spent on such things as wind and solar energy and on energy efficiency. This was demonstrated in Washington State when a carbon tax was voted down, largely because extreme environmentalists opposed the proposal because it was revenue neutral and money wasn’t being spent on their pet projects.

What ‘Social Cost’?

In addition, it’s important to understand that models from which the social cost of carbon are calculated provide widely different answers depending on the assumptions used.

Three charts were selected from Dr. Kevin Dayaratna’s presentation at the 12th International Conference on Climate Change to demonstrate that:

1. CO2 could provide benefits, rather than costs.
2. The choice of the discount rate has a huge effect on the outcomes generated by the three computer models (DICE, PAGE, and FUND) used for determining the cost of carbon.
3. The Equilibrium Climate Sensitivity (ECS) also affects the outcomes.

Results from the DICE, PAGE and FUND models are shown in the graph.

• FUND model results (green) indicate there are benefits from carbon dioxide and that there could be no SCC, or even a negative cost.

The assumed discount rate has an important effect on the model’s results. The differences between a 3% and a 7% discount rate are shown in the tables below. The Office of Management and Budget (OMB) recommended a 7% discount rate, while the Obama Administration used 3% when determining its SCC of $36 per ton.

The first table below uses an outdated ECS, while the second uses a more recent ECS. Both charts show the difference between a 3% and 7% discount rate.

Model shows effect of discount rates when using old ECS

Model shows effect of discount rates when using new ECS

• In both examples, the cost of carbon is much lower when a more realistic 7% discount rate is used.

Summary

As established in my book CLEXIT: For a Brighter Future, it’s impossible to cut CO2 emissions enough to stop any climate catastrophe, even if CO2 has some effect on climate change.

Cutting worldwide CO2 emissions 50% by 2050 is impossible. Cutting US emissions 80% by 2050 is also impossible …. unless we accept returning to a lifestyle of the 1800s where horses were the main form of transportation, and air-conditioning, air planes and MRIs were unavailable. (These targets i.e., 50% and 80% by 2050, are the targets established by the United Nations and the EPA for preventing a climate catastrophe.)

These targets are impossible to meet, therefore, Messrs. Baker and Shultz are asking Americans to sacrifice their living standards for an impossible goal. Furthermore, the evidence shows that the social cost of carbon (SCC) is small and possibly negative, i.e., beneficial, indicating there is no need for putting a price on carbon.

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