ABC-Watch: Beyond fake headlines — 61% of company directors do not care about Climate Change

Fake News Lesson: How to turn the views of a minority into National Headlines

Yesterday’s ABC headline tells the world that Australian company directors have started to “care” about climate change. What the ABC don’t mention is that only 17% of them actually ticked the box saying they think the Government  should make “climate change” the top long term priority. While more directors were concerned about climate change than any other single issue, most directors thought other things were more important.

The Australian Institute of Directors surveys its 43,000 members every six months on lots of questions. In this round 1,252 members took part and answered something like 40 questions. Only 39% put “climate change” in the top five “long term” issues. So 61% of respondents didn’t think climate change even ranked in the top five issues facing the nation in the long run.

The ABC also forgot to mention that in the short term, company directors wanted the government to fix Energy Policy.

This is what non-stop agitprop looks like

First: The loaded headline

Why Australian company directors have started caring about climate change

Nassim Khadem

Step 2: Frame this as a mass movement. Mention big […]

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October 25, 2018 at 12:11PM

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