Trump the master persuader

Donald Trump’s statement for the nation

His speech today was partly a description of the finalists for the Oscars of Election Cheating. It’s a worst of the worst list. He’s crafting a narrative for the American people, paving the way for them to accept that he doesn’t just have a legal path to victory, but that he was the legitimate winner — by a landslide.

Many Americans will be blindsided if three states decertify the electors and the whole election is suddenly up for grabs. As Scott Adams would say “he’s a master persuader” — and in this speech he’s not only describing real fraud, but carving a path for Biden-voters to walk away from their choice. A face-saving exit.

In psychology, human brains like to stick with their choices. Robert Cialdini, the man who wrote “Influence: The Psychology of Persuasion” called it the principle of “Commitment and Consistency”. Once we have made a decision — we’ll do a lot of rationalization to keep justifying that pick — even when it makes no sense. To get peace or healing, Trump has to convince Biden voters that not only was Trump the rightful winner, but that Biden was not someone that […]

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via JoNova

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December 23, 2020 at 12:03PM

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