Use the tale of the Fox Exodus to tell the world, this was not “just another election”
The crash in Fox news ratings reveals the turmoil going on among non-Left. Even people who aren’t political junkies can understand there is something seismic about a shift this big. It’s a good opener for those conversations with people who don’t realize how the political landscape just changed. It’s a simple point that shows something fishy and deep is going on.
Old habits die hard. For twenty years, and many elections, Fox was the dominant single news site for most of conservative America. Ratings drops of a few percent shake advertisers. This was a seismic fall. Nearly half of a loyal audience switched off and went searching for something. Fox news didn’t just bore people, it actively drove them away. Right now, the Right side of the most successful democracy on Earth is hunting for a voice. That’s a lot of people looking and it started on November 4.
The number one cable channel for the last twenty years, is suddenly number three.
Fox News used to outrate both CNN and MSNBC put together. But in the last two weeks Fox has […]
January 20, 2021 at 08:22PM