Bill Gates launches giant chalk advertising campaign to “block sun”

The purpose of the hot air balloon adding two whole kilograms of chalk to the atmosphere is a glorious multipurpose marketing exercise. It might as well be a skywriting advert.

Building a sunshade for the whole planet radiates cinematic desperation — it’s advertising the terror of climate change — Really, we need to do that? It’ll get everyone talking about climate change for another five minutes, as if it mattered. But make no mistake, it’s such an ambitious Manhattan-scale idea, it’s advertising Bill Gates the billionaire, too. This is meant to raise his global cachet too. Super-Bill to the rescue. Is he God?

But it’s also advertising other things, like how stupid the climate models are, how fake the pious planetary-care is, and how daft the whole UN-herd is.

Bill Gates plans to launch a bag of chalk into the stratosphere and somehow get useful data out of it about whether we could build an Earthly sunshade to cool ourselves on the same scale as a super volcano. ( To that end, if it looked like he might succeed, watch the Paris agreement dissolve a nanosecond after someone starts to get serious about shading one nation and not some other […]

via JoNova

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March 24, 2021 at 01:05PM

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