Month: September 2023

Apple advertising goes full Climate Cult

By Jo Nova

Apple aims at customers with too much money and a desperate need to feel smug

You too can save the world, by spending two-grand on the latest tech-wear — not because it’s lighter, better, faster, bigger, or more useful, but because you want to look like you care about stopping bad weather and bush fires. Signal your virtue to the world! Wear your smug-watch and smile. It’s carbon neutral, and you are the leading carbon-show-off in the class. (Pretend you care about the kids mining cobalt in the Congo, or the Uighur camps in Xinjiang. Oh nevermind.)

There is a spiritual void out there in 2023 and Apple wants to fill it. But this religion is a world of shallow consumerism and point-scoring, pretending it is deeply philosophical and generous. Apple are this close to turning their brand into a teachy-preachy pagan apostle of Gaia.

And did Mother Nature say she controls the weather? Oops. What are all the windfarms for?

Mother Nature is a bossy black woman, wouldn’t you know, and the word for the advert is “cringeworthy“.

This adverts sums up everything about the motivations of the average climate acolyte. Like a Gucci handbag, […]

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September 15, 2023 at 01:59PM

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September 15, 2023 at 01:59PM

Labour In A Spin Over Green Steel Job Losses

By Paul Homewood

A general view of Tata Steel's Port Talbot steelworks in south Wales where workers are facing huge job losses following an expected announcement by the Government about a deal to decarbonise the company's UK operations

Port Talbot

 

One of the inevitabilities of life is how the Labour Party ties itself into knots over the contradictions of its own policies.

The news that the Port Talbot is likely to shed 3000 jobs as it transitions to “green steel”, as well as costing taxpayers £500 million, really should not come as a shock to Miliband and co, even given their low IQs.

Even so, it has.

Apparently in their own little dream world, you can uproot proven efficient technology, and replace it with expensive, less productive green technology, while at the same time saving money and creating loads of green jobs.

The Trades Unions are understandably furious, but at least they have been consistent in opposing the drive to Net Zero if it costs jobs.

As for the politicians though, take the son of Lord Kinnock of Brussels:

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Does he not realise that Ed Miliband has been calling for arc furnaces to replace blast furnaces for years?

Electric Arc Furnaces (EAFs) rely mainly on scrap steel, which tends to be of highly unreliable provenance – in simple English, you have not got much idea what is in it!.

This does not, however, mean that EAFs cannot produce high quality steel. On the contrary. I worked in the 1970s at the brand new Stainless Steel Melting Shop in Sheffield, which used an EAF to produce alloy and stainless steels for the most demanding applications. EAFs are able to control steel specifications to a high degree, but first of all most of the scrap used needs to be of reasonable quality. (BTW – In drove past it again today, and it still brings back memories!)

Probably about half our scrap came from onsite operations, the rolling mills etc. We also used a lot of motor car bales, as a car is of a fairly well known property. And we also bought in stainless steel scrap, which by definition had to be of proven quality.

But somewhat surprisingly to some, we also used plenty of pig iron, as this too was uncontaminated.

Although there are already small EAF “mini-mills”in the UK, which are tailored to producing small batches of steel for specific orders, it is questionable whether there is enough high quality scrap in the UK to produce steel in bulk. Port Talbot, for instance, produces 3.3 million tonnes a year of steel strip.

A side issue is that EAFs produce much less steel than the blast furnace/BOS route. Port Talbot’s blast furnaces, for example produce 3.6 million tonnes a year of liquid iron. A typical EAF turns out maybe half a million tonnes a year.

Neither Tata or the government has stated how many EAFs will be built in this new investment, but I strongly suspect they will not replace all of its current output at Port Talbot.

This suspicion is reinforced by the fact that, according to the BBC, Tata’s workforce at Port Talbot is around 4000. Shutting down two blast furnaces certainly won’t save 3000 jobs, which leaves the logical conclusion that most of the job losses will come from the rest of the steelworks – ie rolling mills, finishing mills, and so on.

That inevitably points to a much lower level of steel production.

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September 15, 2023 at 01:33PM

Watch: Morano on Varney: Biden’s EV mandates are a controlled demolition of U.S. auto

China is the main beneficiary, and we’re seeing a potential Chinese invasion of electric cars.

The post Watch: Morano on Varney: Biden’s EV mandates are a controlled demolition of U.S. auto appeared first on CFACT.

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September 15, 2023 at 01:02PM