Month: July 2025

Climate Messaging: The Alarmists are Alarmed

“It is time for free market energy policies to replace crony capitalism and the termite aspirations of the Climate Industrial Complex. To all climate alarmists and forced energy transformationists, check your premises for mid-course correction. Climate anxiety not.”

Gilad Regev, self described as “empowering people to take climate action,” is very discouraged. Government climate policies are all pain, no gain, and the general public has alarm fatigue. And even climate campaigners are moving toward adaption instead of (futile) mitigation.

He recently stated:

Maybe the problem isn’t climate denial. Maybe it’s climate messaging. We’ve been attempting to scare or shame people into caring, and it’s not effective. Is it time to completely rethink how we talk about climate and sustainability? We’ve spent years trying to influence people through fear, data, and moral urgency. The results? Mixed.

Regev continues:

If we want genuine buy-in, we need to be honest about what’s isn’t working. Here are seven messaging mistakes we keep repeating.

1. Leading with Guilt and Doom: “We’re killing the planet!” doesn’t inspire – it overwhelms.
Guilt sparks awareness, but rarely leads to action.

2. Talking About “The Planet” Instead of People: People don’t wake up thinking about biodiversity – they think about bills, housing, jobs. Make climate personal. What can THEY GAIN out of changing their behaviour?

3. Assuming Rational Facts Will Change Behavior: 1.5°C Warming Is Essential, But Not Sufficient.
Facts Inform, but Emotions Drive Action.

4. Using Elite, exclusionary language jargon, such as “net zero” and “green premiums,” alienates the majority. Sustainability can’t sound like it’s just for experts or elites.

5. Neglecting economic and social equity when we assume everyone can afford an EV or solar system, we lose trust. Green should be accessible to everyone – not just the wealthy.

6. Framing Green as Restriction, Not Opportunity: Less driving, flying, consuming… Where’s the upside?
A green transition should feel like a win: lower bills, warmer homes, and cleaner air.

7. Treating Climate Like a Separate Issue. Climate isn’t separate from the economy, housing, or healthcare – it is those things. When we silo it, we shrink its relevance.

“So, how do we change the story?, Regev then asks.

Speak to lived realities. Discuss how green policies improve everyday life, including jobs, bills, housing, and health.

✅ Shift from sacrifice to solutions. Replace “cut back” with “get more” – resilience, savings, mobility, and wellbeing.

✅ Make it simple. Use plain, human language. Instead of “decarbonize the grid,” say “cleaner, cheaper energy in every home. Help people to measure their carbon footprint.”

✅ Center fairness easily. Ensure that the benefits of sustainability are accessible – especially to those who have been historically excluded.

✅ Embed climate into everything. Don’t treat it like a separate crusade – show how it strengthens the economy, creates jobs, and benefits communities.

Joe Romm Dissents

Enter Joe Romm, the subject of yesterday’s post. This climate alarmist/energy technocrat (to save you and your loved ones from climate change) commented:

The problem is not denial nor this strawman description of “climate messaging” that no one I know actually does— and I’ve been doing this for three decades.

The problems are 1) the biggest disinformation campaign in human history, 2) which is amplified by every major social media site and 3) which combined outspend the money disseminating any of the climate messaging by 20x to 100x.

The world is not subjected to bad climate messaging so much as it subjected to an open fire hydrant of lies on the one hand and climate silence on the other. [1]

No Joe, you have been exaggerating (and insulting) for three decades, a reason why your voice has become more and more marginalized over time. Your arguments are shallow, except for your free market positions on nuclear and hydrogen. Hyperbole backfires.

Final Comment

Carbon dioxide greens Planet Earth. Incremental warming has benefits. Fossil fuels allow ‘climate mastery.’ Climate models cannot be tested and rely on fudge factors for ‘tuning’ to reality. Social justice requires reliable, affordable, plentiful energy. Industrializing the living space with wind, solar, and batteries is ecologically fraught. Adaptation has put prior warming in the rear view mirror. The saturation effect is in play with future CO2 forcing.

Sum the arguments and … it is time for free market energy policies to replace crony capitalism and the termite aspirations of the Climate Industrial Complex. To all climate alarmists and forced energy transformationists, check your premises for mid-course correction. Climate anxiety not.

——————-

[1] Joe parenthetically added (is it nepotism time?): “Good messaging is incredibly important, which is why I launched a new podcast (with my hilariously skeptical GenZ daughter) on the secrets of viral storytelling.”

The post Climate Messaging: The Alarmists are Alarmed appeared first on Master Resource.

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July 29, 2025 at 01:11AM

July Snow Forecast In Alps Shocks Europeans…Up To 30 cm As Global Temps Plummet!

From the NoTricksZone

By P Gosselin on 27. July 2025

Here’s what the ECMWF is forecasting for Europe the next 7 days:

Source: ECMWF via Snowfan

Earlier this year, the usual suspects were putting out horror scenarios of a summer of heat and drought across Europe in 2025. The most extreme model runs, with temperatures soaring to 45°C, were presented as serious forecasts and as being worrying evidence of runaway climate change.

But now the opposite has occurred and the fear-mongers are now either quiet or simply distorting the facts.

Especially in Central Europe, like across Germany, the weather has turned cool and rainy.

Germany’s Das Wetter.com here recently has since warned of 30 com of snowfall in the Alps – in July!:

Anyone who thought the last few weeks had been cool and changeable should dress warmly. Because from Monday, temperatures across Germany will continue to plummet. This is due to a wave of cold Arctic air rushing in from the far north. Highs of under 20 degrees will then be the reality in many places – in July!”

Heavy snow in the Alps in July

In his article, meteorologist Johannes Habermehl then adds that the snow line in the Alps will be dropping “to just 2500 meters – in some places even lower”, with some forecasting “up to 30 centimetres of fresh snow” at higher altitudes.

And that’s during peak summer!

Global temps plummet

Global temperatures have also been plummeting since the start of this year.

Image: via Snowfan

According to NCEP data, the global mean temperature has dropped roughly 0.7°C! But the media have been completely silent about it.


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July 29, 2025 at 12:04AM

Historical Weather Analysis With Visitech

A ten minute introductory video showing how visitech.ai subscribers can use the website for analyzing historical weather data.

About Tony Heller

Just having fun

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July 28, 2025 at 08:54PM

The Great Lakes Aren’t Suffering from Climate Change, Milwaukee Journal Sentinel

By Linnea Lueken

A recent article by the Milwaukee Journal Sentinel (MJS) titled “Extreme heat. Warmer water. More ticks. Fewer fish. Climate change report brings grim news,” claims that the Great Lakes region is suffering from climate change, especially in the realm of extreme heat and unstable lake water levels. This is false. Heat is not becoming more extreme in the Midwest, nor are the Great Lakes’ levels unusual.

The MJS references a climate change report written by the Environmental Law and Policy Center (ELPC), which the paper says “brings grim news.” The ELPC is a renewables-promotion organization, that stands against nuclear, coal, and gas, in favor of wind and solar.

The MJS lists several areas of “grim news,” but for the sake of brevity this Climate Realism post will address just a few of them.

The writer of MJS’s story begins her story by saying that people used to consider the Great Lakes region a “climate haven,” protected from extreme weather. This is obvious nonsense. Thousands of people, seasonal snowbirds included, leave that area for sunny places like Florida and Arizona every winter. The region is famous for its “Lake effect,” blizzards and storms. No place is a climate haven. A previous Climate Realism post debunked the same claim made about Asheville, NC, in the aftermath of devastating hurricane-related floods there in 2024. Extreme weather happens everywhere at some time or another, choosing the Midwest, you get hot summers prone to extreme thunderstorms and tornadoes, and winters with severe snow.

The MJS goes on to say that average temperatures have increased in the Midwest since the 1900s, which is true. However, the MJS misses the fact that this trend is not driven by an increase in very hot days. The MJS claims this is the case, saying “dangerously hot days are happening more often,” but this statement is false. Data from the National Oceanic and Atmospheric Administration shows a decline in the number of days experiencing “very hot” conditions since the early part of the 20th century. That goes for WisconsinIllinoisMichiganOhioIndiana, and Iowa. (Figure 1 demonstrating this for Wisconsin, for example)

Figure 1: Annual number of “days with a maximum temperature of 95°F or higher. Orange bars are showing averages over 5 year periods, with the last bar a 6 year average. Dots are yearly values, and the horizontal line shows the long term average. Chart from Frankson, R., K.E. Kunkel, S.M. Champion, and L. Sun, 2022: Wisconsin State Climate Summary 2022.

What is happening is there has been a decline in the number of “very cold” days, or days with maximum temperatures of 0°F or lower.

Additionally, nighttime temperatures are trending upwards on average, which the study and MJS admit but misunderstand and ignore the importance of this fact. MJS says higher temperatures both day and night occur “especially in urban heat islands where surfaces like parking lots, sidewalks and streets absorb and hold onto heat.” But that is not a small concession, rather that is the a fundamental point. It is mostly nighttime temperatures that are influenced by UHI, as discussed in detail by meteorologist Anthony Watts over at Climate at a Glancehere.

Oddly, MJS also claims “another alarming trend given extreme nighttime heat can actually be deadlier than daytime heat.” The MJS presents no evidence this is true, because there is none. More importantly it misses a larger point. Cold temperatures are deadlier than heat. If nighttime lows are trending upwards, this should save lives on balance.

Citing the report, MJS also claims that climate change is causing “greater fluctuations in lake levels” and that overall, water levels are rising. This is ironic, in 2013, climate alarmists warned warn that computer models forecasts that Great Lakes would gradually lose water from climate change. And in 2024, the Washington Post warned again of falling Great Lakes water levels. Now, alarmists claim that water levels are rising in general but also see-sawing unnaturally. The truth is there is no consistent trend in water levels on the Great Lakes, nor are they waxing and waning in an unusual fashion. Throughout the limited “official” record of Great Lakes water levels, data show water levels have always varied widely over time.

As a final note, the authors of the study the MJS reports on, the ELPC, released a similar report in 2019. This one predicted that corn and soybean production would crash by mid-century. Since then, as a brief illustration on how flawed the models used by the study’s authors are, Wisconsin corn yields hit an all time high two years running in 2021 and 2022.

The MJS and the ELPC are interested in promoting climate alarmism, they are not interested in accurately reporting the unalarming truth about the Great Lakes region, a truth grounded in hard data that shows no trends in worsening weather or climate induced harms to people in the region. The MJS story is simply bad journalism, and the report it builds its misleading story around isn’t science at all, rather it is propaganda meant to promote a net-zero fossil fuel agenda, favoring the wider forced adoption of ever more wind and solar energy.


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July 28, 2025 at 08:09PM